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The Loss of WOW Players Has Been Curbed

It is said that the loss of WOW gold players has been curbed in the Activision Blizzard Q1 telephone conference.
Activision Blizzard said in the Q1 earnings conference call held on May 10, 2012. It raised performance expectations and said that the phenomenon of the loss of the World of Warcraft players has been curbed. It as well announced that the next Expansion Pack Mists of Pandaria  is being tested .In the next few quarters may re-ignite the interest of the players.
Activision Blizzard Q1 earnings conference call held on May 10, 2012, raising the performance expectations, and said that the phenomenon of the "World of Warcraft" players the loss has been curbed. In the past few quarters, the loss of the WOW players would be adversely affected.
The investors pay close attention to the number of players who play the World of Warcraft according to the WOW Activision Blizzard's most profitable business, the game's millions of players to bring stability to the Activision Blizzard revenue each month.
The World of Warcraft has been 7 years old. Over the past few quarters, the number of players in the game is a steady decline. The number of players is 10.2 million in the first quarter, which is unchanged compare to the previous quarter, but lower than the 11.4 million in the first quarter last year.
Activision Blizzard's Blizzard Entertainment CEO Mike Morhaime, said on a conference call: "To maintain the level of the users number has put us in a favorable position."


2012-6-16 11:35:55

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